I’m Chloë, and when I am not Sales Manager for a textile designer, I am making ready to wear and bespoke pieces for my clients of Hatastic! (anything to get out of doing the ironing).
I live in Surrey with my husband and my fluffy dog called Alfie and we love our nights in with a Chinese and a good film or simply watching all episodes of The Office or Peep Show…however The Inbetweeners seems to be in the running nowadays also!
We both love music so there is a lot of ‘noise’ in the house even when only one of us is in the house, plus we both have a love of the old and used – my husband is mad on Natural History and has a wall dedicated to his collections of fossils and artefacts collected from his travels. Whereas I have a whole wardrobe full of vintage frocks and shoes…but you can still see other gorgeous things draped or hanging off doorframes or handles.
What do you make?
I design and make fascinators, headpieces and hair accessories (such as hairclips and hairbands) ready to wear, but a lot of my business is through bespoke / made to order pieces.
How & when did you get started designing & making?
I have always made things, partly because of my unusual wants and likes. However I made my first fascinator when I couldn’t find the right ‘thing’ to go with my vintage Chloe dress for a very special wedding. First time I had ever made anything like that and lots of people commented on it and asked where I had bought it!
I then made a headpiece for each of the five weddings I had that year until I was commissioned to make a piece for a bride and her two bridesmaids which was such a lovely compliment.
Hatastic! was then launched in March 2009.
What venues / websites do you sell from?
My main shop is on Folksy but I have a few stockists too:
Eco Age, Eco Emporia,
Rococo Ethical Boutique,
Suzanne Porter Boutique,
The Oriental Magpie
In addition to my own store and wholesale accounts I also sell at a number of fairs and have many I'm attending in the lead
up to Christmas. This year you can find me here:
Sparkle - Contemporary Craft & Gourmet Fair Evening, 20th November at Teddington
Sparkle - Contemporary Craft & Gourmet Fair Weekend, 21st to 22nd November at Teddington
Handm@de Fair, 29th November at Oxford Town Hall
We Make, 5th December at Chelsea Town Hall
All I Want For Xmas - The Design & Gift Market, 17th till 20th December at Old Truman Brewery, Brick Lane, London
What / who inspires your work?
I am a MASSIVE fan of Björk, have always loved Klimt and Gaudi, but adore Vivienne Westwood (Gold Label of course) and would love to be as clever and witty as Stephen Jones.
What are your plans for Hatastic for the next 12 months?
I am in the very early stages of getting my own website together, I have just done a shoot thanks
www.rowenawilson.com so I hope to put the word about to brides
and the bridal party early in the year.
All three of us are then planning another shoot which will involve large and more sculptural
pieces in time for the racing season.
I am also moving more towards the fashion side of things taking part in Brighton Frocks and
The Alternative Fashion Week which should be exciting!
What marketing tips do you have for other artists, designers, crafters & makers?
BE BOLD. If you love what you do then this will be easy.
Read everything, and be very aware of who your ‘market’ is.
I took this year as my ‘try out’ year and have learnt some very important lessons that has only strengthened the business and who Hatastic! is.
GO FOR IT!